British Music Embassy & BBC Music Introducing Announce London Studio Sessions To Replace SXSW

In support of the UK bands and artists that were set to perform at the recently canceled South by Southwest (SXSW) conference, BBC Music Introducing, alongside the British Music Embassy partners, are set to host two closed-door studio sessions at Production Park, The Mill Studio, London on Monday, March 16 and Tuesday, March 17.

The sessions, supported by representatives from across the recorded, publishing and live arms of the British music industry including AIM, the BPI, the Department for International Trade (DIT), PPL, PRS for Music and PRS Foundation, will be broadcast on BBC Music Introducing on Radio 1 with Huw Stephens and across the BBC Music Introducing network.

Bands and artists performing across the sessions include Aaron Smith, Arlo Parks, Bess Atwell, Liz Lawrence, Jordan Mackampa, Porridge Radio, Kokoroko, and Steam Down, with more to be announced soon. Of those performing, five had received support from PRS Foundation, the UK's leading charitable funder of new music and talent development, to fly out and play at SXSW. In total, PRS Foundation was supporting more than 40 artists, bands and songwriters on their journey to this year's SXSW via their International Showcase Fund and BBC Music Introducing partnership support.

The British Music Embassy is the official annual UK residency at SXSW, hosting a number of events and showcases throughout the conference. Previous performers include BRITS 2020 Rising Star Award winner Celeste, Hyundai Mercury Prize nominees Black Midi and BBC Sound of 2020 runners-up, Easy Life.

Following the official announcement on March 6 that the City of Austin has canceled SXSW 2020, the music industry has banded together to find alternative platforms for those musicians who have been affected to get in front of an audience.

In solidarity with the organizers of SXSW, the British Music Embassy has decided to hold the London studio sessions behind closed doors, utilizing radio and social media to broadcast the live performances to the wider music community, bringing some incredibly exciting new talent to the world stage.

In a joint statement, the British Music Embassy partners said: "Needless to say, we are absolutely devastated about the cancellation of SXSW - for music creators, for their teams and for SXSW itself. The knock-on impact that this, and all other event cancellations due to the coronavirus, may have on our industry is deeply concerning. All British Music Embassy partners are committed to showing their support for those that have taken a hit and it's for this reason we have decided to host these sessions. Performing at SXSW can be a career-changing opportunity and we have to ensure it has not been entirely lost this year."

Jordan Mackampa, Singer-Songwriter, said: "It really does suck to not be playing SXSW this year, but I'm so grateful to the BBC family for allowing me to record a session with them on Monday! I can't wait to bring six days' worth of energy into one whole day with them!"

Joe Frankland, CEO, PRS Foundation, said: "We're devastated for all the music creators due to attend this year's SXSW. We know the 40+ artists and songwriters we are supporting through our International Showcase Fund and BBC Music Introducing & PRS Foundation showcase initiatives were set to reap the rewards of such a big opportunity, and we are supporting them to minimize the impact of the cancellation. We're absolutely delighted the UK music industry has pulled together so quickly to create this platform and showcase opportunity as well as the many others around the UK such as in Wales at Clwb Ifor Bach and Gullivers in Manchester."