King Princess Shares New Videos for 'Hit the Back' and 'If You Think It's Love'

Vevo announces the release of King Princess' live performances of "If You Think It's Love" and "Hit The Back." American singer/songwriter, producer, and multi-instrumentalist King Princess delivers her soulful vocals over warm, atmospheric synth production inspired by influences like Perfume Genius, Nick Cave, Beyoncé and Dolly Parton.

Born Mikaela Strauss, the Brooklyn-based artist was a young music prodigy, reportedly offered a record deal when she was just 11. She studied at USC before leaving school to pursue a music career. Early songs like "Send Pix" and "Sunburn" featured a more bluesy rock tone, one that she would polish on her 2018 breakthrough, "1950." The queer love anthem received cosigns from the likes of Harry Styles and Halsey and was her first release for Mark Ronson's Zelig Recordings label. She followed with her second single, "Talia." Both tracks appeared on her 2018 EP Make My Bed, which topped the New Zealand Heatseekers chart. She followed with singles "Pussy Is God" and "Cheap Queen," as well as a cover of "Femme Fatale" and a collaboration with Fiona Apple, "I Know."

"If You Think It's Love" and "Hit The Back" are now streaming on all platforms.

Vevo is the world's largest all-premium music video provider, offering artists a global platform with enormous scale through its distribution partners. Vevo connects artists with their audience globally via music videos and original content, working directly with them to find unique ways to bring their music to life visually. Vevo also works with emerging artists, providing them with a platform of global scale and reach, to find and grow their audience. Reaching 26 billion monthly views globally, Vevo has over 400,000 music videos in its catalogue.