INDUSTRY: Social Insight Report - March 9th - GIRL FROM THE NORTH COUNTRY Tops Growth

With most ticket sales, purchasing decisions, and fan experiences happening online, a Broadway show's digital presence is more important than ever. In this feature, each week I'll analyze our exclusive Broadway Social Media data, highlighting the top growing plays, musicals, and upcoming productions.

Check out our exclusive Broadway show data and growth tracking chart, presented in the same format as our weekly Broadway Grosses, here.

Total Growth
Measures the total percentage increase in likes and follows over Facebook, Twitter, and Instagram over the previous seven days.

The top growing current Broadway musicals were Girl From The North Country (8.15%), Beetlejuice (0.92%), Ain't Too Proud (0.80%), Jagged Little Pill (0.76%) and Mean Girls (0.75%).

The top growing current Broadway plays were The Inheritance (1.18%), To Kill A Mockingbird (0.37%), Cursed Child (0.10%), Lincoln Center Theatre (0.03%) and .

The top growing upcoming Broadway productions were Diana (14.99%), Company (4.87%), Plaza Suite (3.09%), Six (2.48%) and The Music Man (0.62%).

Likes

The top growing shows this week on Facebook were Girl From The North Country (+721), Company (+630), Six (+512), Come From Away (+507) and Frozen (+498).

The shows with the least growth were The Lion King (-450), The Phantom of the Opera (-368), Wicked (-341), Book of Mormon (-179) and Aladdin (-58).

Talking About

The Broadway shows which had the most growth being talked about on Facebook were Company (+7,006), Hamilton (+4,651), The Phantom of the Opera (+4,205), Girl From The North Country (+3,863) and Dear Evan Hansen (+3,312).

The Broadway shows which are down most being talked about on Facebook were To Kill A Mockingbird (-40,900), Frozen (-5,610), West Side Story (-2,559), Ain't Too Proud (-2,243) and Cursed Child (-749).

Check Ins Growth

The Broadway shows up in check ins for last week were Beetlejuice (+1,250), Moulin Rouge (+935), Jagged Little Pill (+859), West Side Story (+762) and Wicked (+740).

The top growing shows this week on Twitter were Dear Evan Hansen (+537), Beetlejuice (+506), Mean Girls (+285), Hadestown (+283) and Hamilton (+281).

The shows with the least growth were Book of Mormon (-172), Aladdin (-15), Lincoln Center Theatre (-12), The Phantom of the Opera (-5) and Roundabout Theatre Company (2).

The top growing shows this week on Instagram were Mean Girls (+2,412), Six (+2,156), Beetlejuice (+2,020), Dear Evan Hansen (+1,335) and Frozen (+1,201).

The shows with the least growth were Aladdin (-484), To Kill A Mockingbird (45), Chicago (58), The Music Man (58) and Lincoln Center Theatre (60).